Hello, Everyone! Bianca Male of Business Insider shares "The 10 Social Media Metrics Your Company Should Monitor".
The top three social metrics being measured are 'Visitors and sources of traffic', 'Network size (followers, fans, members)' and 'Quantity of commentary about brand or product'. The ten important social media metrics to measure are:
- Social media leads
- Engagement duration
- Bounce rate
- Membership increase and active network size
- Activity ratio
- Conversions
- Brand mentions in social media
- Loyalty
- Virality
- Blog interaction
