Thursday, January 13, 2011

Relentless Trial and Error - The Distinguishing Characteristic of Great Entrepreneurs

Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
by Frans Johansson
 Want to Be a Great Entrepreneur? Welcome Relentless Trial & Error Where Needed.

Hello, Everyone! This video features a high-energy talk by Frans Johansson, an entrepreneur, hedge fund managing director and author. In this talk Johansson "illustrates how relentless trial-and-error – the process of coming up with an idea, executing it on a small scale, and then refining it – is the distinguishing characteristic of the greatest entrepreneurs, scientists and artists. This is so because human beings often aren't very good at predicting which of their ideas are going to be a success. Therefore, almost every major breakthrough or innovation has been preceded by a string of failed or misguided attempts. For such experiences, Johansson reminds us, quoting Churchill, "If you're going through hell, keep going." In other words, if you're going through a diffuculty keep working to get out of the difficulty; do not stay in the difficulty.


More About Frans Johansson
Frans Johansson is an entrepreneur and thought leader. Also, he is a consultant and managing director for a hedge fund. Johansson previously co-founded and managed two companies: a medical device company operating out of Baltimore, Maryland and Stockholm, Sweden, and a Boston-based software company. Additionally, Johansson is a successful author and has written on a variety of topics, including business management, healthcare, sport fishing, and how to save our oceans. His best-selling book, 'The Medici Effect', has been translated into 17 languages and was named "One of the Ten Best Business Books of 2004" by Amazon.com. ~ The 99%




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