The Bottom Line of Her Road to Entrepreneurship

Spanx

A Montage of Atlanta, GA (USA)

Hello, Everyone! By now, Friends, you've probably heard about Spanx foundation/under-garments, based in my hometown,  Atlanta, GA. However, you may not know of the not-so-smooth path, its Founder, Sara Blakely took to launch her business, nor where the idea for Spanx originated. In the video, here, she shares details that may surprise you, since her business is so great and the product is so beloved. For example, she hadn't taken any business classes, never worked in fashion nor retail and had been selling fax machines door-to-door, at the time! Did you know that due to the pricey cost of having a patent attorney write her patent, she read a book on the subject and then wrote her own patent for Spanx?  Have you heard her funny story about "lycra", "lacquer", and a deeply-Southern accent. Have you heard why she chose new-to-the-industry, bright-red packaging, and three animated/illustrated females on the packaging for Spanx?  Did you know about the year and a half of bad names, including /Open-toed Delilahs', and how the name "Spanx" came to her?  She shares all of that in this video.

I thought it would be great to share this video because in the process of telling her story, we hear that the path to accomplishing an entrepreneurial heart's desire can be unusual and a faith-walk in which one, literally, figures out what to do as a step is taken. Sara Blakely thought about her product and what she wanted to achieve with it, and for it, and took steps of action in those directions. She believed in the concept so much that what could have been dream-killers / heart's-desires-killers did not stop her from moving forward!  That is a great lessen and attitude toward dream-killers.

The underlying lessons in this video are great and beneficial. It's certainly encouraging to hear about the simple, everydayness mixed with the never-done-before parts. I hope you find the information shared in this video to be informative and helpful.  Enjoy the video, below and then read Sara's full story.  It is a 'How I Did It' story and it's truly amazing!  Her steps to success are in the actions of the 'I ...' statements, including:

• "I had only one ..."
• "I read ..."
• "I then approached ..."
• "I wrote the patent ..."
• "I successfully ..."
• "I was the model!"
• "I researched ..."
• "I drove around ..."
• "I answered Sara ..."
• "I received a call ..."
• "I was obsessed ..."
• "I knew that ..."
• "I wanted my product's ..."
• "I immediately ..."
• "I changed ..."
• "I took a bold ..."
• "I went to the ..."
• "I remember thinking ..."
• "I had a perfected ..."
• "I called the ..."
• "I said I had invented ..."
• "... I could have ten ..."
• "I would fly ..."
• "I put the ..."
• "I had no ..."
• "I asked her ..."
• "I personally showed ..."
• "I then called ..."
• "I was running out..."
• "I did the same ..."
• "I had no money ...
• "I hit the road."
• "I did in-store..."
• "I became notorious for ..."
• "I lifted my ..."
• "I also called ..."

and she summarizes with, "It has been a dream come true to ...".  Sara Blakely invested a lot of 'I'-time or DIY/Do-it-Yourself time to make her heart's desire for SPANX come true and it has!