Spanx
Hello, Everyone! By now, Friends, you've probably heard about
Spanx foundation/under-garments, based in
my hometown,
Atlanta, GA. However, you may not know of the not-so-smooth path, its Founder,
Sara Blakely took to launch her business, nor where the idea for Spanx originated. In the video, here, she shares details that may surprise you, since her business is so great and the product is so beloved. For example, she hadn't taken any business classes, never worked in fashion nor retail and had been selling fax machines door-to-door, at the time! Did you know that due to the pricey cost of having a patent attorney write her patent, she read a book on the subject and then wrote her own patent for Spanx? Have you heard her funny story about "lycra", "lacquer", and a deeply-Southern accent. Have you heard why she chose new-to-the-industry, bright-red packaging, and three animated/illustrated females on the packaging for Spanx? Did you know about the year and a half of bad names, including /Open-toed Delilahs', and how the name "Spanx" came to her? She shares all of that in this video.
I thought it would be great to share this video because in the process of telling her story, we hear that the path to accomplishing an entrepreneurial heart's desire can be unusual and a faith-walk in which one, literally, figures out what to do as a step is taken. Sara Blakely thought about her product and what she wanted to achieve with it, and for it, and took steps of action in those directions. She believed in the concept so much that what could have been dream-killers / heart's-desires-killers did not stop her from moving forward! That is a great lessen and attitude toward dream-killers.
